Presentations – Strategic

The Customer Value Proposition

One of today’s most common business concepts is that of Value Add but can you differentiate between what your customers want and what they need?  Just providing excellent service is no longer sufficient to find and keep customers.  Instead, the Value Add Supply Chain must identify what the customer needs (not always what they say they want) and not only supply those needs but ensure that the customer recognizes the value add you are providing

This interactive discussion will first look at the Paradox of Excellence and what it means to your company.  We will then move on to Value Proposition and how you can use this philosophy to better serve your (internal & external) customers’ needs.  We will then finish with some suggestions for a written format to allow participants to record and analyse the value.